Today’s paint producers and formulators creating durable coatings for industrial applications are under more pressure than ever before.

On one hand, their customers are demanding high-quality coatings options that provide maximum protection from the growing frequency and severity of bad weather, such as soaring temperatures, harsh UV rays, and other severe conditions. At the same time, many critical applications also demand greater efficiency via longer-lasting, more durable coatings that increase the length of service before recoating and reduce material and labor costs.

Compounding these issues is the fact that formulators are simultaneously being asked to help companies find ways to achieve ambitious sustainability goals. With aggressive timelines to reduce carbon emissions set by European regulators, there’s been a wave of activity and innovation across all sectors, including building and construction, transportation, and manufacturing, to find new ways to reach carbon neutrality by 2050. These conditions reinforce the need for highly durable coatings that can better protect assets, promote longer service life, lower maintenance costs, and create advancements that lead to more sustainable solutions.

For paint formulators seeking super durable coatings that will help meet the cost, quality, and sustainability goals of their customers’ most demanding and critical applications, it is important that they not underestimate the degree to which all the ingredients work together to achieve the optimal level of a paint’s performance.

Download this whitepaper to get an understanding of titanium dioxide’s (TiO₂) role and impact on other key ingredients within super durable coatings. With this understanding, formulators can better avoid pitfalls that can degrade the quality of their products and rest assured their products offer the highest levels of reliability, leading to greater performance, durability, and peace of mind.